Facing a challenge with your product? Let's have a call, a coffee, whatever works for you.
We build the knowledge behind acquisition and retention with you, before the budget goes into features nobody adopts.
Services
We work so you walk away with exactly what you need.
Primary groundwork before you start building
Mapped, tested, and improved
Watching its health, guiding its direction
Why Maceta
We launched, and it didn't go the way we expected.
Every product decision turns into a battle of opinions.
We have users, but they don't convert or stick around.
The product grew, but every part looks like it came from somewhere else.
It's almost always the same root cause: no clear process to get there. Here's how we make sure that never happens.
Instinct matters, but only paired with critical thinking and real experience. We combine both with research, data, and usage patterns, so you build with certainty, not guesswork.
We don't just execute orders. We think alongside you, question what doesn't add up, and tell you if something doesn't make sense or the timing is off. We'd rather do that than build something that won't work.
We've taken a product from an idea to millions of users, and turned a struggling feature into a major revenue line with a real jump in conversion. That's the same judgment, applied to your product, so you don't have to learn scaling mistakes on your own budget.
Both founders are in every project, not just at kickoff. We don't outsource, we don't delegate. When you talk to Maceta, you're talking to us.
01
25 minutes, online or over coffee, just to see if it's worth going further.
02
It starts with 5 days of discovery and produces the Diagnosis: the document with your situation, assumptions, a roadmap, and pricing.
From there, most roadmaps start with Foundation, though Diagnosis (the discovery work and documentation) might point somewhere else, depending on where you're at.
Grab your 25 minutes →Team
Work
A few of the products we've shaped end to end: the thinking, the flows, the results.
See our work →